Video Marketing Another Successful Campaign?

YouTube Keyword Tool and Video Optimization Techniques

John Mignano

More than 35 hours of video content is uploaded to YouTube every minute.

This means 2,100 hours of video is uploaded every hour, or 50,400 hours of content is uploaded to YouTube every day.

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The impact of mobile video marketing during 2011 will be growth of consumers viewing mobile video content over WiFi networks

“If we were to measure this in terms of movie views (average Hollywood film is around 120 minutes long), 35 hours a minute is equivalent to over 176,000 full-length Hollywood releases every week.” according to Hunter Walk, YouTube’s Director of product management. “

Another way to think about it is…

“What if three of the major U.S. networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

Will need to learn how to optimize your video for YouTube? Do you want to put the odds in your favor that viewers will discover by chance?

Choose Relevant Keywords

The first step in this process is to think about the words users would type into the YouTube search box to find your video.

Choosing relevant keywords can help you get your video content in front of interested users.

You can use the YouTube keyword tool to get new keyword ideas. It gives you a couple of options. You can enter a few descriptive words or phrases, or you can type in a YouTube video’s ID or watch page URL.

Results can be tailored to more than 40 languages and more than 230 countries. The YouTube keyword tool lets you choose the demographics you want to target.

This includes male or female, ages 13 to 65+, applicable countries, and 24 interests from animals to travel.

Although you can use these keywords for advertizing if you want, you don’t need to. The YouTube keyword tool can be used to optimize your video for YouTube search, too.

Remember, users are searching for video content, so they’re less likely to look for something to buy on YouTube than they are on a search engine.

Users search for topics related to what entertains them, so choose your keywords accordingly:

  • Names (celebrities)
  • Titles (movies, shows)
  • Quotes
  • Actions/verbs
  • Objects in the video (cars, etc.)
  • Emotions (funny, hilarious)

When choosing your keywords, think about the trends in online video overall, plus trends on YouTube (hot topics, political awareness, celebrity gossip, and popular videos).

Optimize Your Video Title

The second step is to make sure that your titles, video descriptions and tags actually include your keywords.

This will help your videos be discovered in YouTube search results and related videos.

Your video’s title can be up to 100 characters long, including the spaces between words. This means your title can be up to 16 words long, depending on the number of characters in each word.

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Although you can think of your title as a headline, don’t use puns or other word play in this important element of your video’s metadata.

As Steve Lohr of The New York Times once observed…

“There are no algorithms for wit, irony, humor or stylish writing.”

You want your title to be straightforward and be indexed properly by using relevant keyword phrases most important to the message of your video.

If you want to include your brand name in the title, it should always go last.

You brand name faces less competition, so put the keywords that face more competition at the beginning of the title, which appears to help in YouTube search ranking.

Your description should be as detailed as possible — short of offering an entire transcript. It can be up to 5,000 characters, including spaces.

This means your video’s description can be up to 800 words long.

Include URLs with http:// to other videos, playlists, or your website in your description. This will turn the URLs into a hyperlink.

Optimize Your Tags

Finally, your tags should be as detailed as possible within the 120-character limit. They can include your brand, city and topics.

Consider using your current tags or another user’s tags.

This is why our successful web videos can generate more ready to buy leads than you could ever hope to generate by yourself:

  • Get optimized web videos to help you avoid making critical mistakes by using the right advertising message
  • Targeting the right audience (consumer group) means all your videos are working in selling your products or services…
  • Using the right keywords your website receive more targeted traffic and ranks higher in search engine results!

Think about it in terms of a web video service for easy tweaks helping your business instantly slash costly advertising expenses and increase revenues.

The right web video service saves you hours of time and money giving you all the amazing benefits of fresh leads or ready to buy customers finding you immediately!

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