Live or Die By Video?

Words You Should Never Use In Your Video Production

John Mignano

Do you neglect the power of using the right words?

Yes, there are simple words that grab attention, words that people listen and take action which means you get results…

Do you know exactly why people don’t get excited about buying your products or services?

Do you ever wonder why your competitors make more sales even though they have a terrible product to offer?

Even worse, why people abandon your email opt-in form and flat-out refuse giving their their email address?

What if they couldn’t even be bothered subscribing to your free newsletter?

Why do you think most people (97%) don’t feel interested or motivated to buy your product or services?

Is your price is too high?  You’ve got to stop whatever you’re doing and think clearly for just a moment. Why? Because its the words you use…

Is your web video guilty of killing your sales because you’re using those dreaded words that stop people in their tracks?

What are the words that stops people from taking action…words people don’t want to hear and scares the hell out of them?

 Study after study has shown using specific words will decrease your sales up to 75%…

Just maybe you’ve finally realized your products will sell amazingly better if you started using the right words now?  Allow me to explain…

So what exactly are the wrong words you should never say in your sales video or marketing videos?

1) Buy – This specifically asking people to take out their wallet and spend some money.

Bare in mind, most people surfing the Internet are searching for information for free, sometimes they need time before considering buying your product.

Whatever business you’re doing, using these words alone can destroy your business in split second…

Instead of using the word ‘buy’, change it to ‘claim’ or ‘invest’.

Ask yourself, which one sound better, “Buy this amazing product” or “Claim this amazing product.”

2) Learn – This will remind people back in the old days where they have to study and learn in 1st or 2nd Grade.

Nobody wants to squeeze their brain out and learn something new on the Internet. Information on the Internet is just too huge.

Nowadays, people want fast information and have no time to learn. Instead of using the word ‘learn’, it is better to use the word ‘discover’.

Now we’re going somewhere…does this word sounds a lot better, “Discover 10 Easy Tips To Improve Your Golf Swing.”

3) Tell – You don’t have to use this word to explain the benefit of your product. People will not listen to you if they don’t recognize you.

Study these two words carefully, “Let me tell you the secrets of becoming a millionaire” or “Let me reveal to you the secrets of becoming a millionaire.”

Which one do you think that will make people keep on listening to your sales video or reading your newsletter?

4) Things – Using this word will not make your sales video sound astonishing it makes it very boring.

 This makes people lose their confidence in whatever product or service you’ve offered to them…

Instead of using the word ‘things’, consider ‘tips’, ‘tricks’ or ‘techniques’. “Get these 5 great techniques right away” is far better than “Get these 5 great things right away.”

5) Stuff – This lame word is consistently used and its what most people use to describe how great their product is…

If you change the word stuff  to ‘Insider Secrets’, definitely this will give people an urge to act right away.

Consider these two words, “Click here to download your 7 stuffs” or “Click here to download your 7 amazing insider secrets.”

Which one would you click? Using the right words makes or breaks your ability to profit. So select the right words based on your video marketing.

What if you avoid using the above five sales killer words? Can you see sales boosting results? Do you definitely want your sales to go through the roof?

On the other hand, using words ending (ly) are effective for emphasis; words like Simply, Completely, Utterly, Easily, Unbelievably, Incredibly, etc…

Now it’s time for you to take your web video and video marketing to the next exciting and profitible level…you’ll be completely surprised by the results.

Do you want to simply dominate your market, completely destroy your competition, utterly leave them in your dust, easily, unbelievably fast by using incredibly magnificent video production?

Want the power of cost-effective web video and video marketing to reach more ready to buy local consumers even if you’re on a shoestring budget?

Click here to register for FREE – instantly get accesss to new online video strategies and start recieving amazing sales boosting content right now!