Coupon marketing is all about proven and reliable marketing and lead generation platform getting the right message to the right audience at the right time using the right media, which ultimately makes you more money!
Coupon marketing is a powerful way for boosting sales. You can get an awesome opportunity to see coupon marketing in action, which are essential tools for almost every conceivable size and type of business…
Why coupon marketing? Because coupons are highly effective in sales having stood the test of time gaining remarkable acceptance and popularity among smart marketing.
Coupon marketing is simple, yet acceptance by advertisers is a coupon’s overwhelming acceptance…almost addictive behavior used by the public.
In fact, Advertising age reports 87% of all shoppers use coupons. Market research firm A.C. Nielson Co., reveals 95% of all shoppers like coupons.
Coupon marketing means 60% of consumers are actively looking for coupons. In a Wall Street Journal article…In a Pinch, Snip explores coupon use rises as the economy in any given area slides.
Coupon marketing appeals to 54% of shoppers surveyed. Shoppers said they had already increased usage of coupons and even more are expected to do so in these economic times.
Yes, it’s very easy to see why coupon marketing is sweeping the country. Regular use of coupon marketing with sales strategy provides a steady stream of new leads and keeps existing customers coming back.
Smart business owners and marketers explain the reasons why there’s a heavy reliance on coupon marketing:
Coupons have the effect of expanding or increasing your market area. We know consumers will travel far to redeem a valuable coupon.
Coupons entice new high quality sales leads and existing customers, which have been shopping at your competitor. It’s a proven fact consumers break routine shopping patterns to take advantage of a great coupon offer.
Coupons attract ready to buy customers and “best buyers” like bees to honey when they’re actively in the market for products and services.
Coupons re-activate existing customers or those customers, which have been lured away by your competitor start buying from you again when you give them a good reason to do so.
Coupon marketing provides a real opportunity for additional profits through sales of related items (including upsells and cross sells). As a business owner you want to take advantage of this often, right?
Coupon marketing allow syou to position your business to offer a special “deal” on a coupon to invite a customer to do business with you.
This is the right time to ensure customers end up buying additional items which are at higher price points meaning a full profit margin.
Coupon marketing gives you the opportunity to approach customers with up-sells to a more profitable product or service as mentioned earlier.
You’d not have had this opportunity had it not been for coupon marketing getting the customer through the door in the first place, right?
Coupon marketing builds store traffic, which results in additional impulse purchases.
Coupon marketing is measurable and accountable so you want to use a system, which automates this so you’re tracking actual sales results.
You may find coupons are the most measurable and powerful form of promotions. It’s simply a matter of tracking or counting the actual number of coupons redeemed to know the effectiveness of your offer.
You want a coupon marketing system, which uses consumer feedback to help guide you in creating future offers, which improve your sales results.
Understanding the media delivering your coupon has very little to do with response rates because publications simply deliver your offer to a specific audience…
Coupon marketing allows you to fine-tune and tweak so it’s entirely up to you to determine what offer produces the best response rates from which audience. You do this through methodically testing various offers.
Savvy use of this “coupon testing” technique gives you a better focus with specific knowledge you require to greatly start improving your advertising response rates, sales and profits.