Marketing Online | Consumer Internet Usage

Marketing Online

Marketing online today, consumers are turning to the Internet to find information about local products and services. The days of picking up Yellow Pages first to find what you need have changed…

Are you marketing online? Think about it…how often have you picked up your local directory? Searching via the Internet is usually the first place!

marketing online

Marketing Online - search and the local consumer connection

People want convenience and choice, they can find just about anything they want online fast. Its truly become an integral part of peoples daily lives.

Marketing online – to give you a better idea about cosumer internet usage and how powerful Internet usage is amongst consumers, here are a few statistics:

  • Marketing online almost 250 million local search marketing for products and businesses are performed per day via Google alone…
  • DM News reported 35% of all Internet searches are local
  • ComScore reported 90% of local commercial searches result in offline bricks and mortar purchases (foot traffic)… 
  • Marketing online is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%
  • 1 in 3 people searching for local products and services visit business

There are billions of local searches performed online each month, the Internet has officially surpassed printed Yellow Pages book, newspapers, and other traditional marketing methods in terms of overall effectiveness.

Marketing online has gone beyond the computer…in fact, mobile phone Internet usage is rapidly growing at astonishing rates, which we will discuss in greater detail later in this series of special reports…

Marketing online and the global connection created by consumer usage of Interent has changed the way people communicate, get information and how businesses market their products and services.

Marketing online – while technology is fascinating, information and global connection has created problems for many local business owners, why?

  • Local businesses are struggling to get new and repeat customers
  • Business expenses keep rising, while profits are quickly declining
  • Some local business owners are barely staying afloat – yet they are still not utilizing the power of the Internet marketing
  • Some local business owners prefer to spend thousands of dollars on traditional print advertising methods, which are becoming less effective
  • Local competitors are catching on the power of the Internet and leaving their counter-parts in the dust
  • Most consumers have traded in their Yellow Pages for a more comprehensive online search
  • Newspaper sales are down because DVR devices such as TiVo allow people to skip commercials…

Can you relate to any of the above? Would you agree? Now, what if you’re looking for information or need to find a specific product or service…what is your first step? Do you go online?

Marketing online is new age marketing a must have for all businesses. What if a business wants to continue to grow sales and get new leads and customers?

Creating an online presence is no longer an option it’s a necessity. The Internet strategically provides several powerful avenues to help businesses continue to get more leads, more customers, sales and more profits.  
Great news, right? The big problem is many businesses are being left behind when it comes to marketing online. Competitors are implementing online strategies, which allow them to dominate their local market…

If you’re not establishing a strong online presence, you’re missing out connecting with local customers. Sales are greatly reduced. You probably already know without marketing online you’re leaving money on the table.

The purpose of this series of special reports is to help you learn and understand more about the different online marketing methods, which allows you to connect with local prospects and customers consistently.

You can explore different methods of online marketing, which are available right now and why marketing online is cost-effective and results-driven?   

You’ll also see how to get marketing online working for your business. First step is better understanding how online marketing works in terms of local based marketing.

There’s nothing more frustrating than struggling to not be able to generate leads and ready to buy customers. How to decide which strategies to use if you’re not aware or understand the full impact and application?

Many business owners avoid Internet marketing simply because they don’t understand it. Others don’t use it because they don’t know it is effective. 

Others avoid marketing online because they’ve had poor results or been burned by their website developer! Do you think it’s worth the investment or effort? You know…it really is your choice.

However, no reason is valid or good if you miss out or are left behind, right? The opportunities exist online to get more foot traffic to your business now.

In order to really connect with your local prospects and customers, there are several online marketing techniques you can quickly use to generate a constant stream of new leads for your business…

Connecting with your local customer-base is crucial today as overall consumer spending has taken a major decline over the past few years.

Marketing online for many business owners means scrambling for all of the business they can get. What better way to get new leads and customers than to go where they spend a majority of their time?

You may be thinking, “I have a website, so I’m already online.” In reality, a website is one step in the world of marketing online.

Yes! A website is a crucial step for lead generation, every business should get an online presence. Are you driving traffic to your website? If not, what good is a website if nobody can find it?

In order to really connect with local consumers you want to seriously focus on local based marketing. The problem is 80 % of local businesses don’t follow up on new leads or stay in constant contact with existing customers.

Next special report we’ll explore the mobile marketing connection and why geolocation marketing is set to explode…mobilizing your business is no longer an option it’s mandatory!

Marketing Online