Firstly, You Need An Email With Email Address…
John Mignano
Secondly, the contact email is collected and stored in your email account.
The initial email is triggered or activated via a sequence of messages delivered by an autoresponder, which is a business owners best friend…
Third, how to email and why do you need a email account?
Finally, what exactly is an autoresponder?
To give you an analogy, think about when you meet someone and you say “how are you?”…that’s when you get an automatic response like “send email”
Most times the automatic response you get back is typically “Fine thanks”.
People don’t even think of the answer, they just automatically say whatever that comes out of their mouths.
Now, transfer this analogy to your computer.
Most people have experienced one of the “sorry I am holidays so can’t answer your email” type of autoresponder emails.
You are fully aware the person isn’t there answering their email, so the computer (email server) sends the email automatically.
This is the most basic form of autoresponder (email software) as one email triggers one response.
But email accounts with decent email service and built-in autoresponder package can do so much more with email.
When people contact you via email or using a email form they expect a fast answer. Generally they expect an answer within a few hours.
This is where business email and an autoresponder program really makes your life easier because it checks email, answers and responds instantly on your behalf automatically with your email settings.
Let’s start with a simple example where someone submits a form on your website to be sent out a brochure.
You can set up an autoresponder to receive the email and then email back out the brochure without you having to lift a finger.
You can also set up autoresponders to manage subscriptions and unsubscribes to newsletters.
They can also be set up to deliver e-books or MP3 downloads on successful purchase over the net.
You can also deliver a broadcast email or newsletter to everyone on your list at the touch of a few buttons.
Another of the other great features of autoresponders is you can create a series of follow up autoresponder emails to be sent out at pre-programmed times in the future.
Research has shown most sales people give up after 2-3 follow up contacts.
Autoresponders will keep on sending out the emails you have programmed long after your sales person has given up.
All you need to do is write it once and then let the sequence run over and over again.
Here’s top 10 step-by-step formula for writing killer autoresponders messages.
The best email or autoresponder messages are like mini direct mail letters, so you need to cover all of the regular elements of a long copy direct mail letter in a very succinct way in no more than 5 paragraphs!
1. Subject line – Your subject line ( email subject line) is your headline.
People will make a decision whether or not to open your email by your subject line.
You need to make it interesting, intriguing and tempting enough for them to click open your email.
2. Headline – You need a strong headline to grab their attention once they open your email.
3. Body copy – Your copy reflects a problem with solution approach.
This means you hint at a problem the reader may be having and then quickly provide a possible solution or solutions.
Remember, you need to focus on the benefits of your product or service and not the features.
4. Links – You link through to your sales page in the first few paragraphs of your copy as well as at the end of the copy.
5. Proof elements – You include at least one testimonial or social proof element or some other proof of your claims to build your credibility.
6. Guarantee – Take the risk away by offering some form of a money back guarantee.
7. Call to action – You need to have a clear and compelling call to action.
Make sure you tell people exactly what you want them to do or the action you want them to take.
8. Urgency – You need a reason why your reader needs to take immediate action.
9. Signature – reinforce your
10. PS – PSs are always read.
Make it compelling and reinforce your core messages.
A typical autoresponder sequence promoting a new product or service is as follows:
1. Initial email sent out immediately
2. 1-2 days later – restate your offer and reinforce the urgency of their action
3. 4-7 days later – reinforce the benefits, pile on more testimonials and perhaps offer added bonuses
Combine this with a reminder of the deadline or other reason they need to act today…
4. If they still don’t buy, then you could ask for feedback on the offer at this stage…
5. Keep the person on your email list and regularly follow up by keeping them updated with sales information, events, newsletters and other broadcasts
Autoresponders are follow up emails which are like your silent salespeople working 24/7 for you.
If you take the time to set them up correctly and program autoresponder for success, you can automate your advertising via email marketing.
Your business increases sales and creates more time for other vital business growth activities.
