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Sale Conversion – The Magic of Turning Words Into Profit!

John Mignano

John Mignano

Some copywriters call it – fools gold. What actually works to close sales or conversion for sale?

Discover how to powerfully connect with customers and explode your sales without actually selling…

Let’s explore the sales letter, marketing and selling because there’s one fact I know for sure. The rules have changed…

I guess you could say this is a sample sales letter. Seriously, all the strategies that used to work to close sales and attract clients are no longer as efffctive.

And in many cases, no longer do the job. Period!

Blame it on the crowded, noisy marketplace or the meltdown of the market, your prospects and customers are growing increasingly tired of the hype tactics and the pushy sales strategies (and I think you are too).

At the same time your customers are bored with a typical sales experience.

They’re eager and ready to buy from companies that sell with transparency, leadership,  authenticity, integrity and purpose.

As a result of this shift, you get the chance to dramatically increase your results and connect powerfully with your customers…

Yes! Only if you know how to meet their deepest needs.

Do you know how to convert your target audience into happy paying clients and what it takes to deliver on your promise?

Want to market more powerfully and sell more effectively than you ever thought possible?

Want to know the secrets of success behind 7-figure-plus businesses and how you can double, triple or more your own sales?

Many people have asked what’s the secret to writing a compelling sales letter that sells…all without being “salesy”.

Every communication you send to customers or prospects should have a end result with a clear purpose…and your sales letter is no different.

In other words, you want to be targeting the conversation in the buyer’s head. Now there’s simply not enough space to get into exact detail about every aspect of your sales letter…

Below is a brief summary of some of the major points you need to address.

Before sitting down to write a sales letter make sure you’re clear about:

  • The offer
  • Product or service you’re offering
  • Price point (and payment details)
  • Bonus
  • Time limit, etc…

Firstly, the world’s best sales letter without a strong offer is useless.

You need to craft your offer so that it’s truly irresistible…this is crucial.

Think from the point of view of the customer.

Why are they interested in your product or service?

Are they qualified prospects, hungry for what you have to offer?

Do not make the letter about you or your company.

That’s a big mistake. You’ll not make sales by telling customers about the latest events in your office or the history of your company’s expansion.

The letter should be about the customer, their problems, and how you can solve them.

Headlines are the most important part of a sales letter.

So it’s important that you grab interest. Come up with at least twenty to fifty different headlines and then select the best.

Generally headlines should be longer than 3 or 4 words, less than 17 words.

Take a look at newspaper headlines and other sales headlines for inspiration.

Be specific. If you have a figure of 37% then use it, do not say ‘over 30%’. Do not exaggerate in your headline to get attention.

If it cannot be believed readers will not bother to look further.


When you first begin writing the main body of the letter do not edit it as you write.

Write what you think is the main, important message and do not stop to correct spelling mistakes or grammatical errors.

If necessary stare determinedly at the keyboard as you write, or better still
turn the monitor off on your PC.

The reason for this is that if you continually stop to make corrections the words will not flow and the message may become confused. 

It’s vitally important to make sure that your final copy contains no spelling mistakes. But this should be done once your first draft is completed.

Avoid long sentences and paragraphs in your sales letter.

You want to make the letter as easy to read as possible and the most effective way to do this to “trick the eye” by creating whitespace.

You can do this by breaking the letter up into subheadings that refer to the contents of the next section.

Your subheadings should give enough information for someone skimming down the page to understand your offer.

Once you feel your letter is complete put it aside for a while before reading through it again.

You may spot mistakes or areas of confusion that you didn’t initially notice.

If you cannot leave it for a period of time give it to someone else to read. Ask them to skim through it to see if they get the main points of the message.

If they do they can then read each sentence and give you their impression
of the letter.

Now as I mentioned at the start, this is only a very brief summary on the steps you need to follow to create a sales letter.

While it’s by no means a full-blown explanation, it gives you a place to start.

Whether you’re an expert that’s just getting started or an experienced marketer, I’ll show you exactly how to create those 6-figure sales letters again and again.

A sale conversion is a result of implementation of systems, processes, building a team, outsourcing, accountability, direction, focus and preparation for selling.

All you need to do is follow up and use my paint-by-numbers system to see outrageous results in your business today!

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