Marketing Online

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Marketing Online and Internet Marketing Optimization

John Mignano

John Mignano

Let’s talk about your marketing online strategy.

Here’s why…comparable to traditional marketing, the Internet marketing is results driven.

In many ways the Web is a much more accurate form of advertising that allows you to test, track and measure.

Utilizes the Web to spread information and content you can test, refine, tweak and polish until every system works predictably like clockwork.

And when it comes to your product or service, you can deliver relevant content and information in many consumable ways…beyond brochures.

This can be a very effective distribution channel, also known as:

  • Online marketing
  • eMarketing
  • Web marketing
  • iMarketing or Internet marketing

Internet marketing is unique in enabling your business to strategically get your message to the right target audience.

That opens up the marketing equation to expose products and services to an exceptionally targeted or even larger audience found on the Web.

Because of the versatility of the Internet, there are countless ways to reach an audience in ways unlike ever before.

Web marketing is an excellent resource that far surpasses traditional marketing efforts.

Like all distribution channels there are pros and cons to Internet marketing.

A major disadvantage is the learning curve associated with Internet marketing.

For those business owners or entrepreneurs who are not Internet savvy, it can take a long time to get used to this new form of advertising.

On the flip side, Internet marketing can be inexpensive while still reaching a large audience.

In addition, business owners can communicate faster and interact with consumers via Web which is a cost-effective trait no other medium offers.

It is important to realize that regardless of what you are selling, putting an Internet marketing campaign into play is critical to your success.

Internet marketing offers a wide range of advertising options.

An online marketing campaign can be defined as:

  • Website marketing
  • Pay Per Click advertising (PPC)
  • Social media marketing
  • e-mail marketing campaigns
  • Banner ads
  • Cost Per Action (CPA)
  • Cost Per View (CPV)
  • Search engine optimization (SEO)…

Th goal of all marketing strategies on the Web is to grab the attention of an audience that might not otherwise hear about your product or service.

When you fail to apply Internet market, you lose money.

Overall, there are various types of Internet sales strategies.

Search engine optimization is a popular type of online marketing. The term SEO refers to utilizing content to increase search engine results and thus traffic.

Essentially, consumers search the Internet via a search engine.

There are several different search engines, Google being one of the more successful.

When the consumer inputs a keyword into Google, the search engine returns a list of potential Web sites based on these words.

By adding keywords (SEO) to a Web site, the ranking on this results page increases.

Speaking of Google, another type of Internet marketing is Google adwords using pay-per-click advertising (PPC) .

An advertising product hosted by the search engine giant, Google adwords boasts a huge success for the company, pulling in $21 billion in 2008.

There are several components to adwords.

The simple component is pay-per-click (PPC). PPC allows the entrepreneur to select a series of words that when clicked on produce an advertisement.

These ads are paid for based on the amount of clicks they receive.

Text and banner ads are another type of Google adwords.

These ads are placed in Google’s network based on information provided by you the advertiser.

Lastly, social media marketing is a huge hitter in Internet marketing.

Essentially a word of mouth campaign, social media marketing is facilitated via social sites such as:

  • Facebook
  • MySpace
  •  Twitter
  • LinkedIn
  • YouTube
  • And a fast growing daily list… .

Advertisers can utilize social media marketing to spread information about their products and services.

Overall, social media marketing has two purposes.

First, consumers have the ability to save and submit Internet links via:

  •  Digg
  • Reddit
  • Del.icio.us

 Second, consumers are afforded the luxury of being able to market their favorite items and services.

In conclusion, there are countless methods of Internet marketing.

This article mentions just three of the many ways business owners and entrepreneurs can utilize the Web in their marketing campaigns.

Internet marketing is growing in popularity and critical as more traditional forms of marketing become less effective, more expensive and or fade away.

Through Internet marketing, it is possible to reach an unparalleled amount of consumers in ways like never before.

At the very least, every business owner and entrepreneur should make it a point to have at least one type of Internet marketing.

Not doing so means you’re losing profit.

You’ll kick yourself when you realise how much money you’re losing… how much you’re leaving on the table. Call us on 61 (03) 5966 2531… today!

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