A bigger list is better some might say but is this really true?
Visit almost any fast food restaurant and you’ll see evidence of the increasingly common belief bigger is better.
Every been to a fast food restaurants that zealously encourage their patrons to up size their drinks and fries…
Or an upscale dining establishment were they pile food high on their customers’ plates.
Scores of websites have taken the “bigger is greater” theory to heart, too many times.
Super discount stores like Overstock.com and large stores like Wal-mart have websites consisting of thousands upon thousands of internet pages.
And you know they are doing fairly well for themselves.
I bet your wondering were should you start when there are so many large sites online?
Look, it may seem futile to try to get a piece of the pie, when there are so many large sites online.
The usual person doesn’t have the time or money to set up such a venture, let alone fine the time to maintain it.
Though you don’t have to.
A mini web site can do well in a landscape of Internet big boys, mini web site .
A further reason mini sites work is because they do not straightforwardly compete with the bigger, larger sites.
A mini site simply seeks to do well in a small niche, instead of trying to be all things to all people you can specifically target an audience for better results.
In this circumstances, in a sense, smaller is way better.
The most successful mini sites go after a small but under served niche.
The mini site finds a need and fill this gap by focusing on selling one product or service only.
This puts this type of website into a position to get better rankings in the search engines.
“Typically the user will type in a few words relevant to what he or she is looking for and click a search key.
And at this point the search engine will present a links to web pages which are relevant to the search…
And because keywords are used to find their offerings, they’re not often targeted by webmasters of much larger sites.
With some good SEO in place, (search engine optimization) this makes a website easy to read by the search engines as pertinent to the search query
Therefore the website can get targeted traffic at very little expense.
You start getting visitors and once these visitors are at your mini online site.
The marketing grabs their interest and with anticipation the conversion rate is high (which means your sales funnel is working).
Those who are in doubt may sign up without charge for a newsletter or free online tutorial.
List building starts the process as a friendly relationship, this provides the opportunity to maintain contact, persuade visitors to buy now or later on.
A mini-site can do well on its own, even if millions of other web pages are online.
We have all heard the saying, “If you don’t know where you are going, any road will get you there.”
Niche marketing is your road map; you just need a good niche, a quality product and a strong sales pitch that will resolve your buyer’s predicament.
Learn more about Mini Sites by clicking: Search Engine Optimization mini site.